Black Innovation Alliance
The home for Black entrepreneurs. Click here to check out their website!
INTRODUCTION
Black Innovation Alliance is a coalition of innovator support organizations who focus on empowering communities.
Role Progression
Foundation
Phase 1: Social Media Manager
Expansion
Phase 2: Marketing Coordinator
Phase 3: Community Manager
Development
Phase 4: Marketing Manager
Leadership
PROBLEM
BIA was in the process of building out its marketing team and needed support to strengthen its visibility and expand its reach within the innovation ecosystem. The primary goal was to better connect with Black organizations, supporters, and corporate partners through more strategic and consistent marketing efforts.
PHASE 1: SOCIAL MEDIA MANAGER
When I was hired at BIA, they needed a social media manager. Their social media was unpolished, plain, and inconsistent. I created and scheduled content consistently, responded to comments, and grew their engagement organically.
PHASE 2: MARKETING COORDINATOR
As the organization grew, I was promoted and there was a need to better understand marketing performance. I tracked and reported key metrics. With this data, I was able to show growth and spot areas that needed improvement.
PHASE 3: COMMUNITY MANAGER
The following year BIA launched a social media platform exclusively for their members. However, they had no one to manage it. I managed the platform by providing steady content, monitoring member engagement, and connecting with the members.
PHASE 4: MARKETING MANAGER
With the expansion of BIA’s marketing initiatives, my final promotion was needed so someone could directly support the Chief Marketing Officer. I kept a consistent line of communication, lead campaigns and meetings, and coordinated cross-functional collaborations.
Results
PHASE 1: SOCIAL MEDIA MANAGER
Improved social media posting consistency by 50% using Asana to help plan, track, and manage content
Created a visual identity for social media
Improved feed aesthetic and cohesion by using different forms of content (reels, graphics, photos)
The Social Media Success Story:
Posted the reel that was shared on BET.com
PHASE 2: MARKETING COORDINATOR
Implemented performance tracking across social and email platforms
Improved campaign performance by identifying high-performing content
Provided regular reporting to support data-driven decisions
Identified key audience trends that informed future campaigns
PHASE 3: COMMUNITY MANAGER
Increased member engagement by 15% through discussions and content prompts
Strengthened relationships between members through active communication
Helped create a more connected and engaged community experience
Success Story:
Led and organized the vendor portion of BIA’s ‘Under the DOBI Spotlight’ SS2024 Kickoff
2024 Spirit of BIA Award Recipient!
PHASE 4: MARKETING MANAGER
Improved team alignment by 25% through consistent communication and workflow coordination
Led cross-functional marketing campaigns from planning to execution
Oversaw email marketing strategy and contributed to overall brand growth and consistency
