BLACK INNOVATION ALLIANCE
2022
Joined BIA as the Social Media Manager
Applying BIA’s branding across Instagram, Facebook, Twitter, and LinkedIn.
Used current social media trends to maintain a polished and consistent online presence.
Created and maintained a regular posting schedule tailored to all campaigns, media features, education initiatives, and events.
Created high-quality social media graphics.
2023
Promoted to marketing coordinator
Defined key performance indicators (KPIs) to measure audience growth and engagement.
Tracked and reported metrics across all platforms, using insights to optimize strategies and align with company objectives.
Suggested social media systems to increase engagement, driving measurable business outcomes.
2024
Became the community manager
Managed a new platform for members and worked cross-functionally with departments to improve engagement
Regularly monitored and assessed user activity and responded or escalated as needed
Increased understanding of social media communities and marketing approaches
2025
Became the marketing manager
Worked with the Chief of Marketing to develop and execute marketing strategies
Collaborated with teams across PR, content, design to ensure successful campaign delivery
Developed campaign briefs and followed up with the team to lead them to execution
Lead kickoff meetings
Social MEDIA
Posted the reel that was shared on BET.com
Created Youtube thumbnails and graphics
Created reels that recap events when needed (TRUST reel created in June 2025)
DATA
GRAPHIC DESIGN
